In marketing, it’s crucial to understand how your audience moves through different stages of connection with your brand. At each stage, their level of attention and commitment changes, and your strategy needs to adjust accordingly. In this blog, we’ll focus on Level 3: Keeping Your Audience Engaged—the stage where you’ve captured their attention, but distractions start to pull them away.

Let's talk about attraction in business. What brings you to the table- and keeps you there? Think about a brand you feel a fundamental connection to. It might seem simple, but at one time that brand evoked a certain response from you that now keeps you coming back for more.

When it comes to connecting with your audience, clarity is key. In the 'Attract' phase of the Seven Levels of Engagement framework, we’re diving into Unsystematic Engagement—the stage where your messaging may confuse or overwhelm your audience, making it hard for them to take the next step with your brand.

In marketing, it’s crucial to understand how your audience moves through different stages of connection with your brand. At each stage, their level of attention and commitment changes, and your strategy needs to adjust accordingly. In this blog, we’ll focus on Level 3: Keeping Your Audience Engaged—the stage where you’ve captured their attention, but distractions start to pull them away.