The Brand Files.

Our past projects span launches, refreshes, and strategic resets for purpose-driven brands.

  • Collection of marketing and branding materials, including presentation slides, a laptop, a tablet, envelopes, and a woman working at a desk with a laptop, related to CatalystU's branding and customer engagement services.

    Learning That Builds Loyalty

    Launched innovative learning experiences, including an NFT access pass and podcast. Drove engagement through brand collabs, thought leadership, and a strategic partnership that brought CatalystU to 5,000+ brands via Hawke Media’s network.

  • Collage of Bounteous branding materials, including a brand voice and tone guide, a social media post about AI-driven future, and photos of conference attendees, one wearing VR goggles and others chatting at an event

    Brand Alignment & Audience Growth

    Led post-merger brand integration, launched C-suite research, boosted PR with a media framework, grew LinkedIn from 44K to 98K, and built a newsletter from 0 to 24K—all by aligning content, strategy, and thought leadership for impact.

  • Group of six people smiling, with one woman wearing a large white wig, another person wearing orange sunglasses, and others in casual clothing against a plain backdrop.

    “Bank like a Big Wig” Campaign Wins Big

    Led Workers Credit Union’s award-winning “Bank like a Big Wig” campaign, driving a 4.9x boost in unaided brand awareness—from 2.7% to 13.4% in 12 months—and earning top honors including a Telly, Addy, and CUNA Diamond Award.

  • Collection of Bose advertisements for headphones, speakers, and car sound systems featuring people using products and images of the products.

    Driving Emotional Impact & Market Reach at Bose

    Managed emotionally resonant, cross-channel campaigns that boosted accessibility and premium positioning—debuting Bose's Advanced Tech Series in the Cadillac CT6 and launching its most affordable Bluetooth speaker to reach new, value-driven audiences.

  • Interior of a modern, innovative space with a large circular sign saying 'CREATE YOUR DREAM,' digital kiosks, and a wall display for Workers Plan It, a Massachusetts credit union introducing a branch concept with holograms and robots.

    Launching the Future of Banking with PlanIt

    As part of the founding team, I helped launch Workers Credit Union’s PlanIt—an innovative branch experience featuring tech like a multilingual hologram, robot assistant, and financial coaching to redefine how members bank and plan for their futures.

  • Three financial advertisements for Workers Credit Union, promoting mortgages, home loans, and banking services.

    Rebranding & Modernizing a Legacy Institution

    Led the rebrand of a 50-year-old institution, launched a user-focused website to solve key pain points, and helped establish a PMO—modernizing the brand, improving member experience, and aligning growth.

  • Collection of marketing and educational materials for Catalyst U, including course blueprints, videos, and a roadmap for customer analysis and growth.

    Scaling Engagement Through Learning & Innovation

    I launched CatalystU (now part of Hawke Media), a learning platform based on Amanda Slavin’s The Seventh Level, designed to equip entrepreneurs and teams with practical skills to engage customers, drive loyalty, and build a strong foundation for success in today’s digital world.

  • Screenshots showcasing the native voice app interface on mobile devices, including login screen, conversation list, media playback, and voice command functions for everyday tasks.

    Bringing Voice-AI to Market at Native Voice

    Led marketing for Native Voice’s launch, debuting a first-of-its-kind multi-assistant voice platform in wearable tech. From GTM to influencer and retail strategy, the launch drove major partnerships with brands like Google and iHeartMedia.